India is a country rapidly growing as a challenging power to the world. Be it economy, education, hospitality, IT, sports or fashion, India is all set to lead the world scenario. Traveling places all over the globe, the Indian fashion trends are catching the imagination of international fashion industry. And New Delhi being the capital of India surprises you with its fashion sense.
Fashion status in New Delhi
Although still in its nascent stages, fashion industry in New Delhi is going through a boom. As the city’s population becomes more style conscious than ever, New Delhi is just one step behind Mumbai in following fashion. Not only Indian fashion, you find a large number of international brands opening their showrooms in leading markets of New Delhi. Name any brand and you are likely to get it in Delhi!
What concerns the most is that the fashion growth has mainly tilted in favour of international fashion labels only. Although the annual internal expansion has shown good growth in New Delhi fashion markets, but it has really affected the domestic fashion brand. However a large number of Indian brands are exported to international markets, but it is no longer much profitable as the Indian rupee is continuously strengthened in the currency market.
Global impact of Indian fashion
Such is the growing impact of Indian designers that they not only design for domestic market but for the international market too. There was a time when batik, tie & dye, had caught the fancy of a few Asian countries, but now this concept of tie and dye has become popular in western countries too. Traditional Indian embroidery is always valued quite highly in the west where the people have a penchant for hand made items. No wonder the intricate embroidery traditions of Kashmir and Bengal along with mirror work fascinates foreigners a lot.
Judging the fashion growth in this culturally rich city, the leading fashion designers of India are largely concentrated in New Delhi itself. Fashion is not limited to manufacturing and export only, but many Indian cities like Mumbai, New Delhi organize regular fashion shows where a big number of fashion designers are seen presenting their designers collections. Some of the leading designers also take part in international events like the prestigious fashion shows held in Milan, New York and Paris.
Career in Indian fashion industry
Viewing the current fashion market growth and a report by Associated Chambers of commerce and Industry, the Indian fashion industry is likely to touch Rs 750 crores by the end of year 2012. Therefore it would be a wise and rewarding decision to make a career in the Indian fashion industry. One has immense opportunities to grow in fashion industry by opting for exciting directions such as fashion communications, fashion photography, footwear design and jewellery design, textile design, visual merchandising, etc. However, success in this industry depends upon dedication, hard work along with natural talent.
To bring out the best talent in you and to nurture it, New Delhi is one of those cities that offer endless opportunities and educational support. If you have some inclination towards fashion and style, then make New Delhi your destination.